Study: Uncertain reward more motivating than sure thing [with Video]

October 15, 2014 - News

” .. In a final study, the researchers had two groups bidding on auctions similar to those on eBay. One group was focused on the actual bidding process while the other was focused on the outcome. They found that those who focused on the process risked more money for uncertain rewards, enjoyed the whole experience more and felt more excitement than the other bidders … “

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