“…Its ‘manifesto’ states: ‘We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce, and manipulate — but a place to connect, create, and celebrate life. You are not a product.
Ello’s policy states that the practice of collecting and selling personal data and mapping your social connections for profit ‘is both creepy and unethical.’
‘Under the guise of offering a ‘free’ service, users pay a high price in intrusive advertising and lack of privacy…’ “